.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to snagging billions in venture capital yearly, have reared nearly $360 million until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That lag is due to market saturation, enhanced regulatory stress, and financial uncertainties.ADWEEK consulted with 5 VCs that remain to acquire adtech business, in spite of these difficulties, about what they are actually trying to find as well as what they prevent. Maybe unsurprisingly, these financiers are targeting chances in privacy-focused technologies and industry-specific locations like connected TV.